Martin Kupp is an associate professor for entrepreneurship at ESCP Europe, Paris and a visiting professor at the ESMT European School of Management and Technology in Berlin. Martin’s area of expertise lies in entrepreneurship, individual and organizational creativity, strategic innovation, and competitive strategy. Martin’s recent publications have appeared in California Management Review, MIT Sloan Management Review, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal.He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. He serves on the executive board of The Case Centre, where he also teaches case writing and case teaching at academic institutions around the world. His recent book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them.