James Sheperd

James Sheperd

As CEO of e-bike motor startup FreeFlow Technologies, James successfully advanced all areas of the business, worked closely with members of the Dyson founding board and secured funding from the Foresight Williams fund, including Williams Advanced Engineering. James’ prior experience includes managerial roles at Procter & Gamble, where he was part of a team running a c.£150m business of major brands in the UK/Ireland and PwC Consulting, where he delivered a number of high profile M&A deals and fast track performance improvement projects for blue chip corporate / PE clients. He followed up his interest in technology ventures to advise leading academic spinouts on business strategy / commercialisation at Imperial Innovations and subsequently focused in on the emerging fusion industry to work with the Fusion Industry Association and study fusion technology at UKAEA, Culham. James has an MBA from London Business School / Hong Kong University of Science & Technology and MEng in Manufacturing Engineering from the University of Nottingham.